Ricki Madsen
2 min readNov 5, 2020

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G-String by Google

Short stories by an entrepreneur #2

Small things matter

There are a lot of us out there. Some of us are entrepreneurs some of us are intrapreneurs — working inside companies driving change. We don’t follow the norms and want to make a difference.

Companies need visions and ideas at all levels, and most of the time the bigger the company the more difficult it is to keep track of the small things — but that doesn’t make them less important. While the big things are the ones that help gain new markets and/or new clients, the small things are the ones that help keep them.

@Google — here is one from the community.

G-String by Google

G-string by Google — Well it probably should be named “E-string by Gmail” instead — it just did not make as good a headline…

Back ground;

In my line of work, I´m used to run several negotiations at the same time. Normally over longer periods of time and with different people. I use Gmail as a tool. Tools evolve over time, as does Gmail, but it is missing the following.

Idea;

A small “pop up/info box” that is connected with each specific email string/contact, where you can choose to write your notes. The notes should be private and never be sent with the email, but it should pop-up, or you should have easy access to it every time you are writing.

In general when you are negotiating it is a process and there are several steps. It would be nice to be able to write additional notes already when sending off the first email and then have easy access to it when you come around the 2nd time. You can then change, delete or revise your notes as you go.

It´s a small thing — it´s simple — but small things matter!

If you are interested in ideas and/or concepts — big or small — stay tuned for more stories. I mainly write for myself — but it feels good to share.

Feel free to connect — you can find me on LinkedIn

Stay safe and make sure to enjoy the process.

Ricki Madsen

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Ricki Madsen

Serial entrepreneur and growth hacker. Imagination is more important than knowledge (A. Einstein), but an idea has no value without execution (various).